Research on the Promotion of Corporate Culture of Qingdao Rongchuang Technology Co., Ltd.

Culture is the soul of an organization and soft power enterprise development competition. The competition contemporary enterprises not only technology, knowledge talents, but also among cultures. An excellent corporate culture can create a good organizational atmosphere, attract unite employees who conform to beliefs organization, effectively motivate restrain employees, promote common growth improve performance organization. Qingdao Rongchuang Technology Co., Ltd. was founded in early 20th century. After 20 years development, it has formed relatively systematic cultural concept system accumulated certain experience construction. This paper comprehensively considers company’s history, management status future strategy, refers Danielson’s model opposing values model. systematically scanned diagnosed by using evaluation tool OCAI other related tools.